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Researchers' move from page to screen: addressing the effects of the video article format upon academic user engagement and knowledge-building processes

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The present study belongs to an extensive project that explores how academic knowledge is mediated through new generic structures and publishing formats and provides data comprising research video articles from JoVE, the international Journal of Visualized Experiments. In order to deal with the implications of video formats in web contexts upon academic user engagement and knowledge building processes, we adopt a multimodal (inter)action approach in our analysis. We show how exploiting the complex hypermodal configurations contribute to changes in the balance of various types of knowledge and to the potential building of new ones. We also show that by embedding the video in a hypermodal context urges academic users to increase their engagement with the article in unprecedented ways.

TitelEngagement in professional genres
RedaktørerCarmen Sancho Guinda
ForlagJohn Benjamins Publishing Company
Udgivelsesår1 jan. 2019
ISBN (trykt)9789027202185
ISBN (Elektronisk)9789027262943
StatusUdgivet - 1 jan. 2019
SerietitelPragmatics and Beyond New Series

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