@inproceedings{14099aaf4edd4ffebb1a433eed4cd41e,
title = "Pricing and consumer decision making for premium private labels in grocery retailing",
author = "Sascha Steinmann and Fonferek, {Katharina Maria} and Hanna Schramm-Klein and Gerhard Wagner",
year = "2020",
language = "English",
isbn = "978-84-09-23403-5",
volume = "5",
pages = "57--62",
editor = "Frasquet, {Marta }",
booktitle = "Proceedings of the Colloquium on European Research in Retailing (CERR) 2020",
publisher = "Publicacions de la Universitat de Val{\`e}ncia",
note = "5th Colloquium on European Research in Retailing (CERR 2020) : Transforming Retail Channels in the Digital Era: Marketing and Operations Perspectives ; Conference date: 01-09-2020 Through 02-09-2020",
}