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PR, Trust and Linguistic Methods: How modern approaches to meaning can help companies assess their presented image

Publikation: Bidrag til bog/antologi/rapport/proceedingBidrag til bog/antologiForskningpeer review

In this paper, I investigate from the point of view of Knowledge Communication the role of specialized knowledge and expertise demonstrated in the communication of a corporation in engendering trust with its stakeholders. Object is an excerpt from a brochure presenting the application of products of a company. For the analysis, text-oriented approaches to the analysis of trustworthy communication are combined with a frame-approach to the description of textual content, thus presenting a novel analytical approach to the study of corporate communication. The analysis shows the mixture of presented and presupposed knowledge, indicating a specific level of expertise on the side of the sender as well as of the receivers, and presents possible trust mplications.
TitelLinguistica e comunicazione d’impresa. Linguaggi e competenze. Linguistics and business communication. Languages and competences. Linguistik und Unternehmenskommunikation. Sprachen und Kompetenzen.
RedaktørerNatascia Leonardi, Antonella Nardi
Antal sider12
ISBN (trykt)978-88-6056-579-2
StatusUdgivet - 2018


  • Tekstanalyse, Ekspertise, PR, Image

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