Institut for Forretningsudvikling og Teknologi

Persuasive Technology and Business Models

Publikation: KonferencebidragKonferenceabstrakt til konferenceForskningpeer review

Standard

Persuasive Technology and Business Models. / Søndergaard, Morten Karnøe; Lindgren, Peter; Veirum, Niels Einar.

2015. Abstract fra The Fifth International Conference on Wireless Communications, Vehicular Technology, Information Theory, Aerospace & Electronic Systems, Indien.

Publikation: KonferencebidragKonferenceabstrakt til konferenceForskningpeer review

Harvard

Søndergaard, MK, Lindgren, P & Veirum, NE 2015, 'Persuasive Technology and Business Models', The Fifth International Conference on Wireless Communications, Vehicular Technology, Information Theory, Aerospace & Electronic Systems, Indien, 13/12/2015 - 16/12/2015.

APA

Søndergaard, M. K., Lindgren, P., & Veirum, N. E. (2015). Persuasive Technology and Business Models. Abstract fra The Fifth International Conference on Wireless Communications, Vehicular Technology, Information Theory, Aerospace & Electronic Systems, Indien.

CBE

Søndergaard MK, Lindgren P, Veirum NE. 2015. Persuasive Technology and Business Models. Abstract fra The Fifth International Conference on Wireless Communications, Vehicular Technology, Information Theory, Aerospace & Electronic Systems, Indien.

MLA

Søndergaard, Morten Karnøe, Peter Lindgren og Niels Einar Veirum Persuasive Technology and Business Models. The Fifth International Conference on Wireless Communications, Vehicular Technology, Information Theory, Aerospace & Electronic Systems, 13 dec. 2015, Indien, Konferenceabstrakt til konference, 2015.

Vancouver

Søndergaard MK, Lindgren P, Veirum NE. Persuasive Technology and Business Models. 2015. Abstract fra The Fifth International Conference on Wireless Communications, Vehicular Technology, Information Theory, Aerospace & Electronic Systems, Indien.

Author

Søndergaard, Morten Karnøe ; Lindgren, Peter ; Veirum, Niels Einar. / Persuasive Technology and Business Models. Abstract fra The Fifth International Conference on Wireless Communications, Vehicular Technology, Information Theory, Aerospace & Electronic Systems, Indien.

Bibtex

@conference{4e916467f4ce49a7b5f8c29240c6636e,
title = "Persuasive Technology and Business Models",
abstract = "Recently, there has been growing interest in research on Big Data since more and more information is becoming available to us every day. This iscaused by the concurrent rise of new smart technologies (mobile phones, tracking devices, sensors etc.) and social networks, which allow us tovirtually share everything, with everybody, everywhere - and anytime. These smart technologies might also be used to persuade human beings tochange their behavior. The following article aims at presenting an easily understandable way to approach these new developments. Since Big Datacan be used to measure specific behavior, this results to the ability of designing for specific changes. Businesses use different persuasivetechnologies to persuade users, customers and network partners to change behavior. Operating more than one value proposition, both tangibleand intangible value proposition, in combination seems to be crucial to the success of a persuasive business model. We will give a shortintroduction into the area of persuasive technology and business models. Moreover, we will present a number of concrete case examples wherepersuasive technologies were employed, the first in health care, the second in society development and the third within environment. We thenconclude that it is key for",
keywords = "Persuasive Technology Business models Big Data Interventions, Persuasive Technology Business models Big Data Interventions",
author = "S{\o}ndergaard, {Morten Karn{\o}e} and Peter Lindgren and Veirum, {Niels Einar}",
year = "2015",
month = dec,
day = "13",
language = "English",
note = "null ; Conference date: 13-12-2015 Through 16-12-2015",
url = "http://wirelessvitae.org/2015/",

}

RIS

TY - ABST

T1 - Persuasive Technology and Business Models

AU - Søndergaard, Morten Karnøe

AU - Lindgren, Peter

AU - Veirum, Niels Einar

N1 - Conference code: 5

PY - 2015/12/13

Y1 - 2015/12/13

N2 - Recently, there has been growing interest in research on Big Data since more and more information is becoming available to us every day. This iscaused by the concurrent rise of new smart technologies (mobile phones, tracking devices, sensors etc.) and social networks, which allow us tovirtually share everything, with everybody, everywhere - and anytime. These smart technologies might also be used to persuade human beings tochange their behavior. The following article aims at presenting an easily understandable way to approach these new developments. Since Big Datacan be used to measure specific behavior, this results to the ability of designing for specific changes. Businesses use different persuasivetechnologies to persuade users, customers and network partners to change behavior. Operating more than one value proposition, both tangibleand intangible value proposition, in combination seems to be crucial to the success of a persuasive business model. We will give a shortintroduction into the area of persuasive technology and business models. Moreover, we will present a number of concrete case examples wherepersuasive technologies were employed, the first in health care, the second in society development and the third within environment. We thenconclude that it is key for

AB - Recently, there has been growing interest in research on Big Data since more and more information is becoming available to us every day. This iscaused by the concurrent rise of new smart technologies (mobile phones, tracking devices, sensors etc.) and social networks, which allow us tovirtually share everything, with everybody, everywhere - and anytime. These smart technologies might also be used to persuade human beings tochange their behavior. The following article aims at presenting an easily understandable way to approach these new developments. Since Big Datacan be used to measure specific behavior, this results to the ability of designing for specific changes. Businesses use different persuasivetechnologies to persuade users, customers and network partners to change behavior. Operating more than one value proposition, both tangibleand intangible value proposition, in combination seems to be crucial to the success of a persuasive business model. We will give a shortintroduction into the area of persuasive technology and business models. Moreover, we will present a number of concrete case examples wherepersuasive technologies were employed, the first in health care, the second in society development and the third within environment. We thenconclude that it is key for

KW - Persuasive Technology Business models Big Data Interventions

KW - Persuasive Technology Business models Big Data Interventions

M3 - Conference abstract for conference

Y2 - 13 December 2015 through 16 December 2015

ER -