Institut for Forretningsudvikling og Teknologi

Persuasive Technology and Business Models

Publikation: KonferencebidragKonferenceabstrakt til konferenceForskningpeer review

Recently, there has been growing interest in research on Big Data since more and more information is becoming available to us every day. This is
caused by the concurrent rise of new smart technologies (mobile phones, tracking devices, sensors etc.) and social networks, which allow us to
virtually share everything, with everybody, everywhere - and anytime. These smart technologies might also be used to persuade human beings to
change their behavior. The following article aims at presenting an easily understandable way to approach these new developments. Since Big Data
can be used to measure specific behavior, this results to the ability of designing for specific changes. Businesses use different persuasive
technologies to persuade users, customers and network partners to change behavior. Operating more than one value proposition, both tangible
and intangible value proposition, in combination seems to be crucial to the success of a persuasive business model. We will give a short
introduction into the area of persuasive technology and business models. Moreover, we will present a number of concrete case examples where
persuasive technologies were employed, the first in health care, the second in society development and the third within environment. We then
conclude that it is key for all agents to relate to ownership, since enabling an intervention to the benefit of the public or to a private company,
might result in spin-offs.
OriginalsprogEngelsk
Udgivelsesår13 dec. 2015
StatusUdgivet - 13 dec. 2015
BegivenhedThe Fifth International Conference on Wireless Communications, Vehicular Technology, Information Theory, Aerospace & Electronic Systems - Hyderabad, Indien
Varighed: 13 dec. 201516 dec. 2015
Konferencens nummer: 5
http://wirelessvitae.org/2015/

Konference

KonferenceThe Fifth International Conference on Wireless Communications, Vehicular Technology, Information Theory, Aerospace & Electronic Systems
Nummer5
LokationHyderabad
LandIndien
Periode13/12/201516/12/2015
Internetadresse

    Forskningsområder

  • Persuasive Technology Business models Big Data Interventions

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