@inproceedings{26a46e61f1754195acd981f84d1d0932,
title = "Perception of rainbow washing – Empirical results from two European countries on a new marketing challenge",
author = "Janek M{\"u}cksch and Martin Nielsen and Siems, \{Florian U.\}",
year = "2024",
language = "English",
isbn = "978-2-490372-18-8",
editor = "Alberto Pastore and Julien Schmitt and Julio Jimenez and Klaus-Peter Wiedmann",
booktitle = "Proceedings of 23rd International Marketing Trends Conference 2024 Venice",
note = "23rd International Marketing Trends Conference, IMTC ; Conference date: 18-01-2024 Through 20-01-2024",
}