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Abstract
The literature on open innovation portrays open business models as a contemporary and extremely useful tool, which can be used by companies to
create and capture value in collaboration with external partners. This paper
takes the discussion a step further by examining the effect of opening business
models in the newspaper industry. Based on interviews with key informants
from the two largest media groups in Denmark, together with archival
data from 2002 to 2011, we show how the internet and related technology
developments have disrupted the long-standing successful business model of
the industry. Our findings suggest that a more nuanced view and balanced
understanding of the term ‘openness’ as regards business models is needed,
since open business models may have other manifestations and implications for
business model viability than have been reported in the literature so far.
create and capture value in collaboration with external partners. This paper
takes the discussion a step further by examining the effect of opening business
models in the newspaper industry. Based on interviews with key informants
from the two largest media groups in Denmark, together with archival
data from 2002 to 2011, we show how the internet and related technology
developments have disrupted the long-standing successful business model of
the industry. Our findings suggest that a more nuanced view and balanced
understanding of the term ‘openness’ as regards business models is needed,
since open business models may have other manifestations and implications for
business model viability than have been reported in the literature so far.
Originalsprog | Engelsk |
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Tidsskrift | International Journal of Technology Management |
Vol/bind | 61 |
Nummer | 3/4 |
Sider (fra-til) | 324-348 |
Antal sider | 24 |
ISSN | 0267-5730 |
DOI | |
Status | Udgivet - feb. 2013 |
Fingeraftryk
Dyk ned i forskningsemnerne om 'Openness in innovation and business models: lessons from the newspaper industry'. Sammen danner de et unikt fingeraftryk.Projekter
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DUL: Digital Urban Living
Halskov, K. (Projektleder) & Pold, S. B. (Deltager)
01/01/2008 → 30/06/2012
Projekter: Projekt › Forskning