Online Advertising by Tell-a-friend Services

Günter Silberer; Christoph  Henning; Sascha Steinmann

Online Advertising by Tell-a-friend Services

Günter Silberer, Christoph Henning, Sascha Steinmann

Institut for Virksomhedsledelse

Publikation: Bidrag til bog/antologi/rapport/proceeding › Bidrag til bog/antologi › Forskning › peer review

Originalsprog	Engelsk
Titel	Advances in Advertising Research : Current Insights and Future Trends
Redaktører	Tobias Langner, Martin Eisend, Shintaro Okazaki
Antal sider	15
Vol/bind	3
Udgivelsessted	Wiesbaden
Forlag	Springer Gabler
Publikationsdato	2012
Sider	219-233
Status	Udgivet - 2012

Citationsformater

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title = "Online Advertising by Tell-a-friend Services",

author = "G{\"u}nter Silberer and Christoph Henning and Sascha Steinmann",

year = "2012",

language = "English",

volume = "3",

pages = "219--233",

editor = "Tobias Langner and Martin Eisend and Okazaki, {Shintaro }",

booktitle = "Advances in Advertising Research",

publisher = "Springer Gabler",

}

Online Advertising by Tell-a-friend Services. / Silberer, Günter; Henning, Christoph ; Steinmann, Sascha.
Advances in Advertising Research : Current Insights and Future Trends. red. / Tobias Langner; Martin Eisend; Shintaro Okazaki. Bind 3 Wiesbaden: Springer Gabler, 2012. s. 219-233.

Publikation: Bidrag til bog/antologi/rapport/proceeding › Bidrag til bog/antologi › Forskning › peer review