One size does not fit all - understanding the front-end and back-ens of business model innovation

TY - JOUR

T1 - One size does not fit all - understanding the front-end and back-ens of business model innovation

AU - Günzel, Franziska

AU - Holm, Anna B.

PY - 2013/2

Y1 - 2013/2

N2 - Business model innovation is becoming a central research topic in management. However, a lack of a common understanding of the nature of the business model leads to disregarding its multifaceted structure when analyzing the business model innovation process. This article proposes a more detailed understanding of the business model innovation process by drawing on existing knowledge from new product development literature and examining the front-end and the back-end of business model innovation of three leading Danish newspapers. We studied how changes introduced during the development of digital news production and delivery have affected key components of these business models, namely value creation, proposition, delivery and capture in the period 2002–2011. Our findings suggest the need to distinguish between front-end and back-end business model innovation processes, and to recognize the importance of organizational learning when incumbents are faced with disruptive technologies.

AB - Business model innovation is becoming a central research topic in management. However, a lack of a common understanding of the nature of the business model leads to disregarding its multifaceted structure when analyzing the business model innovation process. This article proposes a more detailed understanding of the business model innovation process by drawing on existing knowledge from new product development literature and examining the front-end and the back-end of business model innovation of three leading Danish newspapers. We studied how changes introduced during the development of digital news production and delivery have affected key components of these business models, namely value creation, proposition, delivery and capture in the period 2002–2011. Our findings suggest the need to distinguish between front-end and back-end business model innovation processes, and to recognize the importance of organizational learning when incumbents are faced with disruptive technologies.

KW - Business model

KW - business model innovation

KW - innovation process

KW - newspaper industry

KW - new product development

KW - online publication

KW - disruptive technology

KW - back-end innovation

KW - front-end innovation

U2 - 10.1142/S1363919613400021

DO - 10.1142/S1363919613400021

M3 - Journal article

SN - 1363-9196

VL - 17

JO - International Journal of Innovation Management

JF - International Journal of Innovation Management

IS - 1

ER -