TY - JOUR
T1 - On the enemy’s turf
T2 - Exploring the link between macro- and micro-framing in interest group communication
AU - Jensen, Carsten
AU - Seeberg, Henrik Bech
PY - 2020
Y1 - 2020
N2 - A key strategy of interest groups to influence policy-making is to frame the policy issue, that is, influence how the issue is understood collectively by policy-makers and the public. Hence, scholarly interest in how interest groups’ micro-framing of an issue influences and is influenced by the macro-frame, that is, the current collective understanding of the issue, is growing rapidly. To provide a starting point for more systematic analysis, this paper develops a typology of micro-framing strategies that an interest group can use when the macro-frame changes to be misaligned in a hegemonic way with the private interests of the interest group. Based on existing insights in the literature, we derive tentative hypotheses on the sequence of the micro-frame response. We apply the typology to the case of alcohol policy in Denmark. Our typology opens up a new and important avenue for future interest group research.
AB - A key strategy of interest groups to influence policy-making is to frame the policy issue, that is, influence how the issue is understood collectively by policy-makers and the public. Hence, scholarly interest in how interest groups’ micro-framing of an issue influences and is influenced by the macro-frame, that is, the current collective understanding of the issue, is growing rapidly. To provide a starting point for more systematic analysis, this paper develops a typology of micro-framing strategies that an interest group can use when the macro-frame changes to be misaligned in a hegemonic way with the private interests of the interest group. Based on existing insights in the literature, we derive tentative hypotheses on the sequence of the micro-frame response. We apply the typology to the case of alcohol policy in Denmark. Our typology opens up a new and important avenue for future interest group research.
KW - Alcohol policy
KW - interest groups
KW - macro-framing
KW - micro-framing
UR - http://www.scopus.com/inward/record.url?scp=85071980583&partnerID=8YFLogxK
U2 - 10.1080/13501763.2019.1659845
DO - 10.1080/13501763.2019.1659845
M3 - Journal article
SN - 1350-1763
VL - 27
SP - 1054
EP - 1073
JO - Journal of European Public Policy
JF - Journal of European Public Policy
IS - 7
ER -