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Multimodal Knowledge Communication in a Recontextualized Genre: An Analysis of Expertise Dissemination and Promotion Strategies in Online Academic Trailers

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Multimodal Knowledge Communication in a Recontextualized Genre: An Analysis of Expertise Dissemination and Promotion Strategies in Online Academic Trailers. / Maier, Carmen Daniela; Engberg, Jan.
I: ESP Today, Bind 11, Nr. 2, 4, 2023, s. 261–279.

Publikation: Bidrag til tidsskrift/Konferencebidrag i tidsskrift /Bidrag til avis › Tidsskriftartikel › Forskning › peer review

Harvard

Maier, CD & Engberg, J 2023, 'Multimodal Knowledge Communication in a Recontextualized Genre: An Analysis of Expertise Dissemination and Promotion Strategies in Online Academic Trailers', ESP Today, bind 11, nr. 2, 4, s. 261–279. https://doi.org/10.18485/esptoday.2023.11.2.4

APA

Maier, C. D., & Engberg, J. (2023). Multimodal Knowledge Communication in a Recontextualized Genre: An Analysis of Expertise Dissemination and Promotion Strategies in Online Academic Trailers. ESP Today, 11(2), 261–279. artikel 4. https://doi.org/10.18485/esptoday.2023.11.2.4

CBE

Maier CD, Engberg J. 2023. Multimodal Knowledge Communication in a Recontextualized Genre: An Analysis of Expertise Dissemination and Promotion Strategies in Online Academic Trailers. ESP Today. 11(2):261–279. https://doi.org/10.18485/esptoday.2023.11.2.4

MLA

Maier, Carmen Daniela og Jan Engberg. "Multimodal Knowledge Communication in a Recontextualized Genre: An Analysis of Expertise Dissemination and Promotion Strategies in Online Academic Trailers". ESP Today. 2023, 11(2). 261–279. https://doi.org/10.18485/esptoday.2023.11.2.4

Vancouver

Maier CD, Engberg J. Multimodal Knowledge Communication in a Recontextualized Genre: An Analysis of Expertise Dissemination and Promotion Strategies in Online Academic Trailers. ESP Today. 2023;11(2):261–279. 4. doi: 10.18485/esptoday.2023.11.2.4

Author

Maier, Carmen Daniela ; Engberg, Jan. / Multimodal Knowledge Communication in a Recontextualized Genre: An Analysis of Expertise Dissemination and Promotion Strategies in Online Academic Trailers. I: ESP Today. 2023 ; Bind 11, Nr. 2. s. 261–279.

Bibtex

@article{f340a11fe51e46988d758884c7498ee9,
title = "Multimodal Knowledge Communication in a Recontextualized Genre: An Analysis of Expertise Dissemination and Promotion Strategies in Online Academic Trailers",
author = "Maier, {Carmen Daniela} and Jan Engberg",
year = "2023",
doi = "10.18485/esptoday.2023.11.2.4",
language = "English",
volume = "11",
pages = "261–279",
journal = "ESP Today",
issn = "2334-9050",
publisher = "University of Belgrade",
number = "2",

}

RIS

TY - JOUR

T1 - Multimodal Knowledge Communication in a Recontextualized Genre: An Analysis of Expertise Dissemination and Promotion Strategies in Online Academic Trailers

AU - Maier, Carmen Daniela

AU - Engberg, Jan

PY - 2023

Y1 - 2023

U2 - 10.18485/esptoday.2023.11.2.4

DO - 10.18485/esptoday.2023.11.2.4

M3 - Journal article

VL - 11

SP - 261

EP - 279

JO - ESP Today

JF - ESP Today

SN - 2334-9050

IS - 2

M1 - 4

ER -