Model-based development and testing of advertising messages: A comparative study of two campaign proposals based on the Meccas paradigm and a conventional approach

Bidragets oversatte titel: Model-based development and testing of advertising messages: A comparative study of two campaign proposals based on the Meccas paradigm and a conventional approach

Tino Bech-Larsen, Klaus G. Grunert

    Publikation: Konferencebidrag › Paper › Forskning

    Bidragets oversatte titelModel-based development and testing of advertising messages: A comparative study of two campaign proposals based on the Meccas paradigm and a conventional approach
    OriginalsprogEngelsk
    Publikationsdato1998
    StatusUdgivet - 1998
    BegivenhedANZMAC 98 Conference - Dunedin, New Zealand
    Varighed: 30 nov. 1998 → 2 dec. 1998

    Konference

    KonferenceANZMAC 98 Conference
    Land/OmrådeNew Zealand
    ByDunedin
    Periode30/11/1998 → 02/12/1998

    Emneord

    • HHÅ forskning
    • MAPP

    Citationsformater