Bidragets oversatte titel | Model-based development and testing of advertising messages: A comparative study of two campaign proposals based on the Meccas paradigm and a conventional approach |
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Originalsprog | Engelsk |
Publikationsdato | 1998 |
Status | Udgivet - 1998 |
Begivenhed | ANZMAC 98 Conference - Dunedin, New Zealand Varighed: 30 nov. 1998 → 2 dec. 1998 |
Konference
Konference | ANZMAC 98 Conference |
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Land/Område | New Zealand |
By | Dunedin |
Periode | 30/11/1998 → 02/12/1998 |
Emneord
- HHÅ forskning
- MAPP