MIRROR, MIRROR… on the Shelf: The Impact of Perceived Age-Similarity and Gender-Congruence between the Customer and the Voice of a Smart Voice Assistant

Tobias Röding; Katja Wagner; Anne Fota; Sascha Steinmann; Hanna Schramm-Klein

MIRROR, MIRROR… on the Shelf: The Impact of Perceived Age-Similarity and Gender-Congruence between the Customer and the Voice of a Smart Voice Assistant

Tobias Röding, Katja Wagner, Anne Fota, Sascha Steinmann, Hanna Schramm-Klein

Institut for Virksomhedsledelse

Publikation: Bidrag til bog/antologi/rapport/proceeding › Konferenceabstrakt i proceedings › Forskning › peer review

Originalsprog	Engelsk
Titel	Proceeding of the 2022 AMA Winter Marketing Conference : Reconnecting and Reconceiving the Marketplace
Redaktører	Ashlee Humphreys, Grant Packard, Katrijn Gießens
Antal sider	2
Vol/bind	33
Udgivelsessted	Las Vegas, USA
Publikationsdato	2022
Sider	119-120
ISBN (Trykt)	978-0-87757-012-7
Status	Udgivet - 2022

Citationsformater

Röding, T., Wagner, K., Fota, A., Steinmann, S., & Schramm-Klein, H. (2022). MIRROR, MIRROR… on the Shelf: The Impact of Perceived Age-Similarity and Gender-Congruence between the Customer and the Voice of a Smart Voice Assistant. I A. Humphreys, G. Packard, & K. Gießens (red.), Proceeding of the 2022 AMA Winter Marketing Conference: Reconnecting and Reconceiving the Marketplace (Bind 33, s. 119-120).

Röding, Tobias ; Wagner, Katja ; Fota, Anne et al. / MIRROR, MIRROR… on the Shelf: The Impact of Perceived Age-Similarity and Gender-Congruence between the Customer and the Voice of a Smart Voice Assistant. Proceeding of the 2022 AMA Winter Marketing Conference: Reconnecting and Reconceiving the Marketplace. red. / Ashlee Humphreys ; Grant Packard ; Katrijn Gießens. Bind 33 Las Vegas, USA, 2022. s. 119-120

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author = "Tobias R{\"o}ding and Katja Wagner and Anne Fota and Sascha Steinmann and Hanna Schramm-Klein",

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Röding, T, Wagner, K, Fota, A, Steinmann, S & Schramm-Klein, H 2022, MIRROR, MIRROR… on the Shelf: The Impact of Perceived Age-Similarity and Gender-Congruence between the Customer and the Voice of a Smart Voice Assistant. i A Humphreys, G Packard & K Gießens (red), Proceeding of the 2022 AMA Winter Marketing Conference: Reconnecting and Reconceiving the Marketplace. bind 33, Las Vegas, USA, s. 119-120.

MIRROR, MIRROR… on the Shelf: The Impact of Perceived Age-Similarity and Gender-Congruence between the Customer and the Voice of a Smart Voice Assistant. / Röding, Tobias; Wagner, Katja; Fota, Anne et al.
Proceeding of the 2022 AMA Winter Marketing Conference: Reconnecting and Reconceiving the Marketplace. red. / Ashlee Humphreys; Grant Packard; Katrijn Gießens. Bind 33 Las Vegas, USA, 2022. s. 119-120.

Publikation: Bidrag til bog/antologi/rapport/proceeding › Konferenceabstrakt i proceedings › Forskning › peer review

TY - ABST

T1 - MIRROR, MIRROR… on the Shelf: The Impact of Perceived Age-Similarity and Gender-Congruence between the Customer and the Voice of a Smart Voice Assistant

AU - Röding, Tobias

AU - Wagner, Katja

AU - Fota, Anne

AU - Steinmann, Sascha

AU - Schramm-Klein, Hanna

PY - 2022

Y1 - 2022

M3 - Conference abstract in proceedings

SN - 978-0-87757-012-7

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SP - 119

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BT - Proceeding of the 2022 AMA Winter Marketing Conference

A2 - Humphreys, Ashlee

A2 - Packard, Grant

A2 - Gießens, Katrijn

CY - Las Vegas, USA

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Röding T, Wagner K, Fota A, Steinmann S, Schramm-Klein H. MIRROR, MIRROR… on the Shelf: The Impact of Perceived Age-Similarity and Gender-Congruence between the Customer and the Voice of a Smart Voice Assistant. I Humphreys A, Packard G, Gießens K, red., Proceeding of the 2022 AMA Winter Marketing Conference: Reconnecting and Reconceiving the Marketplace. Bind 33. Las Vegas, USA. 2022. s. 119-120