Micro-level translation of corporate sustainability: when strategy meets practice in the Danish hospitality sector

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Micro-level translation of corporate sustainability : when strategy meets practice in the Danish hospitality sector. / Linneberg, Mai Skjøtt; Madsen, Mona T; Nielsen, Jeppe Agger.

I: Journal of Cleaner Production, Bind 240, 118159, 2019.

Publikation: Bidrag til tidsskrift/Konferencebidrag i tidsskrift /Bidrag til avisTidsskriftartikelForskningpeer review

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@article{d82e8246e2af42e587a67dd7c407b24d,
title = "Micro-level translation of corporate sustainability: when strategy meets practice in the Danish hospitality sector",
abstract = "Corporate Sustainability provides a frame of reference for making business behaviour more ethical and environmentally sound. Despite good intentions, however, Corporate Sustainability strategies come with the risk of being decoupled from organizational practices. This article addresses this inconsistency by examining how Corporate Sustainability strategies are transformed into organizational work practices in the hospitality sector, where waste generation and the consumption of water and energy are major environmental liabilities. This paper is based on a micro-level inquiry into three Danish hotels in which the translation perspective in organizational research is adopted to analyze how both managers and front-line employees engage in translation work. Two modes of organizational translation are distinguished: first, high-mode translation, signifying upper management's transformation of ideas about sustainability into strategies, standards and new labels in order to signal uniqueness; and secondly, operational-mode translation, where lower-level managers and front-line employees (a) adapt and appropriate sustainability strategies designed by top management, and (b) themselves engage as employees in bottom up-driven sustainability translation. This study offers new insights into the micro-level translation of Corporate Sustainability, complementing the strategic perspective that has hitherto dominated research into Corporate Sustainability.",
keywords = "Corporate sustainability, Denmark, Environmental sustainability active translators, Hospitality, Sustainability practices, Translation",
author = "Linneberg, {Mai Skj{\o}tt} and Madsen, {Mona T} and Nielsen, {Jeppe Agger}",
year = "2019",
doi = "10.1016/j.jclepro.2019.118159",
language = "English",
volume = "240",
journal = "Journal of Cleaner Production",
issn = "0959-6526",
publisher = "Elsevier BV",

}

RIS

TY - JOUR

T1 - Micro-level translation of corporate sustainability

T2 - when strategy meets practice in the Danish hospitality sector

AU - Linneberg, Mai Skjøtt

AU - Madsen, Mona T

AU - Nielsen, Jeppe Agger

PY - 2019

Y1 - 2019

N2 - Corporate Sustainability provides a frame of reference for making business behaviour more ethical and environmentally sound. Despite good intentions, however, Corporate Sustainability strategies come with the risk of being decoupled from organizational practices. This article addresses this inconsistency by examining how Corporate Sustainability strategies are transformed into organizational work practices in the hospitality sector, where waste generation and the consumption of water and energy are major environmental liabilities. This paper is based on a micro-level inquiry into three Danish hotels in which the translation perspective in organizational research is adopted to analyze how both managers and front-line employees engage in translation work. Two modes of organizational translation are distinguished: first, high-mode translation, signifying upper management's transformation of ideas about sustainability into strategies, standards and new labels in order to signal uniqueness; and secondly, operational-mode translation, where lower-level managers and front-line employees (a) adapt and appropriate sustainability strategies designed by top management, and (b) themselves engage as employees in bottom up-driven sustainability translation. This study offers new insights into the micro-level translation of Corporate Sustainability, complementing the strategic perspective that has hitherto dominated research into Corporate Sustainability.

AB - Corporate Sustainability provides a frame of reference for making business behaviour more ethical and environmentally sound. Despite good intentions, however, Corporate Sustainability strategies come with the risk of being decoupled from organizational practices. This article addresses this inconsistency by examining how Corporate Sustainability strategies are transformed into organizational work practices in the hospitality sector, where waste generation and the consumption of water and energy are major environmental liabilities. This paper is based on a micro-level inquiry into three Danish hotels in which the translation perspective in organizational research is adopted to analyze how both managers and front-line employees engage in translation work. Two modes of organizational translation are distinguished: first, high-mode translation, signifying upper management's transformation of ideas about sustainability into strategies, standards and new labels in order to signal uniqueness; and secondly, operational-mode translation, where lower-level managers and front-line employees (a) adapt and appropriate sustainability strategies designed by top management, and (b) themselves engage as employees in bottom up-driven sustainability translation. This study offers new insights into the micro-level translation of Corporate Sustainability, complementing the strategic perspective that has hitherto dominated research into Corporate Sustainability.

KW - Corporate sustainability

KW - Denmark

KW - Environmental sustainability active translators

KW - Hospitality

KW - Sustainability practices

KW - Translation

UR - http://www.scopus.com/inward/record.url?scp=85071890307&partnerID=8YFLogxK

U2 - 10.1016/j.jclepro.2019.118159

DO - 10.1016/j.jclepro.2019.118159

M3 - Journal article

VL - 240

JO - Journal of Cleaner Production

JF - Journal of Cleaner Production

SN - 0959-6526

M1 - 118159

ER -