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Mediatized Extreme Right Activism and Discourse: The Case of "The Immortals"

Publikation: Working paperForskningpeer review

  • Rikke Alberg Peters, Danmark
This paper presents a case study of the German neo-fascist network The Immortals (Die Unsterblichen) who in 2011 performed a flash-mob disseminated on YouTube for the so- called ‘Become Immortal’ campaign. The street protest was designed for and adapted to the specific characteristics of online activism. It is a good example of how new contentious action repertoires in which online and street activism intertwine have also spread to extreme right groups. Despite its neo-fascist and extreme right content the ‘Become Immortal’ campaign serves as an illustrative case for the study of mediated and mediatized activism.
In order to analyse of the protest form, the visual aesthetics and the discourse of ‘The Immortals’, the paper mobilises two concepts from media and communication studies: mediation and mediatization. It will be argued that that the current transformation of the extreme right: that is, the development of an ethno-nationalist master frame can be conceptualized and understood through the lens of mediatization.
Antal sider20
StatusUdgivet - 11 feb. 2015
SerietitelMedia@LSE Working Paper Series


  • Media, mediatization, extremism, Die Unsterblichen, discourse

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