Making Sense of Employee Discourses: A Multidimensional Reception Model for Analyzing Employee Identification with Corporate Values

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    Abstract

    In response to the growing interest in the field of organizational identification and the analysis of employee attachment in organizations, this paper presents a multidimensional reception model for analyzing the level of employee identification with corporate value statements. The identification model extends a multidimensional model for media reception originally proposed by Schrøder in the field of media reception studies. The proposed model combines the reception dimensions Comprehension, Discrimination, Implementation, Motivation, and Position. This model allows the analysis of the complexity, nuances and diversities of employee identification with corporate texts in organizations. In addition to this, the model may help to uncover the positive and negative factors that influence the identification level.
    OriginalsprogEngelsk
    Publikationsdato2010
    Antal sider17
    StatusUdgivet - 2010
    BegivenhedQualitative Research in Organizations and Management Conference - Albuquerque, USA
    Varighed: 6 apr. 20108 apr. 2010
    Konferencens nummer: 2

    Konference

    KonferenceQualitative Research in Organizations and Management Conference
    Nummer2
    Land/OmrådeUSA
    ByAlbuquerque
    Periode06/04/201008/04/2010

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