Institut for Kommunikation og Kultur

This chapter focuses on the ways in which screen tourism has become augmented by the use of locative media, i.e. the use of (mobile) media to facilitate experiences that are specific to the geo-location of the user. Our desk research and participatory observation of current trends in screen tourism highlights the potentials of locative media for screen tourism, because they help augment users’ experiences of places. Reviewing literature on the use of apps in tourism, we develop a typology of contemporary screen tourism experiences illustrated by examples from the Nordic region. Following, we present a first-hand insight into the production of a location-based screen tourism experience: The DETECt Aarhus App, which has been realised by Aarhus University and VisitAarhus as part of the DETECt project. Further, the chapter also provides findings from the testing phase of the pilot version of the app, carried out in autumn 2019.