It Is Not About the Color but Contrast: An Experimental Study of the Influence of Color Contrast between Mobile Games and In-Game Advertisements

Robér Rollin; Sascha Steinmann; Hanna Schramm-Klein

It Is Not About the Color but Contrast: An Experimental Study of the Influence of Color Contrast between Mobile Games and In-Game Advertisements

Robér Rollin, Sascha Steinmann, Hanna Schramm-Klein

Institut for Virksomhedsledelse

Publikation: Bidrag til bog/antologi/rapport/proceeding › Konferencebidrag i proceedings › Forskning › peer review

Originalsprog	Engelsk
Titel	Proceedings of the AMA Winter Marketing Academic Conference 2017
Udgivelsessted	Orlando, USA
Publikationsdato	2017
Status	Udgivet - 2017

Citationsformater

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title = "It Is Not About the Color but Contrast: An Experimental Study of the Influence of Color Contrast between Mobile Games and In-Game Advertisements",

author = "Rob{\'e}r Rollin and Sascha Steinmann and Hanna Schramm-Klein",

year = "2017",

language = "English",

booktitle = "Proceedings of the AMA Winter Marketing Academic Conference 2017",

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It Is Not About the Color but Contrast: An Experimental Study of the Influence of Color Contrast between Mobile Games and In-Game Advertisements. / Rollin, Robér; Steinmann, Sascha; Schramm-Klein, Hanna.
Proceedings of the AMA Winter Marketing Academic Conference 2017. Orlando, USA, 2017.

Publikation: Bidrag til bog/antologi/rapport/proceeding › Konferencebidrag i proceedings › Forskning › peer review

TY - GEN

T1 - It Is Not About the Color but Contrast: An Experimental Study of the Influence of Color Contrast between Mobile Games and In-Game Advertisements

AU - Rollin, Robér

AU - Steinmann, Sascha

AU - Schramm-Klein, Hanna

PY - 2017

Y1 - 2017

M3 - Article in proceedings

BT - Proceedings of the AMA Winter Marketing Academic Conference 2017

CY - Orlando, USA

ER -