Is She Real? Leveraging Real-Life and Computer-Generated Imagery Influencer Marketing in Brand Communications

Publikation: Konferencebidrag › Konferenceabstrakt til konference › Forskning › peer review

Originalsprog	Engelsk
Publikationsdato	18 maj 2023
Status	Udgivet - 18 maj 2023
Begivenhed	2023 AMS ANNUAL (48TH) CONFERENCE - New Orleans, USA Varighed: 17 maj 2023 → 19 maj 2023 Konferencens nummer: 48

OpenUrl tilgængelighed

@conference{9c3171b8e5f448f692ea4c7523a06038,

title = "Is She Real? Leveraging Real-Life and Computer-Generated Imagery Influencer Marketing in Brand Communications",

author = "Valeria Penntinen and Mouritzen, {Simone Lykke Tranholm} and Susanne Pedersen",

year = "2023",

month = may,

day = "18",

language = "English",

note = "2023 AMS ANNUAL (48TH) CONFERENCE, AMS ; Conference date: 17-05-2023 Through 19-05-2023",

}

TY - ABST

T1 - Is She Real? Leveraging Real-Life and Computer-Generated Imagery Influencer Marketing in Brand Communications

AU - Penntinen, Valeria

AU - Mouritzen, Simone Lykke Tranholm

AU - Pedersen, Susanne

N1 - Conference code: 48

PY - 2023/5/18

Y1 - 2023/5/18

M3 - Conference abstract for conference

T2 - 2023 AMS ANNUAL (48TH) CONFERENCE

Y2 - 17 May 2023 through 19 May 2023

ER -