Institut for Forretningsudvikling og Teknologi

INVESTIGATING MANUFACTURING COMPANIES VALUE CO-CREATION APPROACHES DURING SERVITIZATION

Publikation: Bidrag til tidsskrift/Konferencebidrag i tidsskrift /Bidrag til avisKonferenceartikelForskningpeer review

  • Troels Christian Andersen
  • René Chester Goduscheit
  • Demet Kizil
  • ,
  • Henrik Blach, FORCE Technology, Danmark
  • Andrew Hoff, FORCE Technology, Danmark
  • Jørgen Rasmussen, Alexandra Instituttet, Danmark
  • Gunnar Kramp, Alexandra Instituttet, Danmark
  • Troels Behrenthz Andersen, Teknologisk Institut, Danmark
Despite the increased use and interest of digital technologies in manufacturing companies’ pursuit of servitization in creating new service offerings, little is known about how value co-creation is approached across business boundaries. Using the value co-creation lens, we look into how manufacturing companies co-create value with their customers and other network partners. Drawing on qualitative data on 43 case companies, the findings of this study reveal five value co-creation approaches: awareness, experiment, platform, process, and accelerate. Theoretically, we contribute to servitization literature by conceptualizing different value co-creation approaches and its underlying mechanisms that companies practices during servitization.
OriginalsprogDansk
TidsskriftProceedings of the 22nd International CINet Conference
Sider (fra-til)17
Antal sider33
StatusUdgivet - 13 sep. 2021
Begivenhed22nd CINet conference: Organizing innovation for a sustainable future - Virtual
Varighed: 13 sep. 202114 sep. 2021

Konference

Konference22nd CINet conference
LokationVirtual
Periode13/09/202114/09/2021

    Forskningsområder

  • servitization, value co-creation approaches, value mechanisms, dynamic environment

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