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Internal and External Reference Price Response in Brand Choice Models

Publikation: KonferencebidragPaperForskningpeer review

  • Ossama Ossama Elshiewy, Chair of Marketing, Georg-August-University Goettingen, Tyskland
  • Anne O. Peschel
OriginalsprogEngelsk
Udgivelsesår2020
StatusUdgivet - 2020
BegivenhedAssociation for Consumer Research North American Conference -
Varighed: 1 okt. 20204 okt. 2020

Konference

KonferenceAssociation for Consumer Research North American Conference
Periode01/10/202004/10/2020

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