This article analyzes interest group representation and framing in the news media. In contrast to previous work, it focuses on the role of the policy area in shaping the types of groups appearing in the media and the frames used by groups. Empirically, the analysis maps group representation and framing across six different policy areas in the Danish news media. It distinguishes between whether groups frame their viewpoints as furthering (a) the interests of group members, (b) the interests of other specific societal groups, (c) broad economic concerns, or (d) public interests in general. Interest group representation and framing is found to vary between these policy areas. Some areas mainly contrast economic groups and the interests of their members, whereas debates in other areas are more likely to be shaped by references to beneficiaries of welfare state services or broad, public interests.