Inclusive and exclusive identity construction in business communication: The case of multimodal signs in the linguistic landscape of a Danish university

Margrethe Petersen*, Carmen Daniela Maier

*Corresponding author af dette arbejde

Publikation: KonferencebidragKonferenceabstrakt til konferenceForskningpeer review

Abstract

This paper reports on the qualitative study of a site at a Danish university. It investigates multimodal signage targeting students as a non-integral part of their studies in order to identify how inclusion and exclusion are discursively constructed in internal and external business communication.
OriginalsprogEngelsk
Publikationsdato6 okt. 2022
StatusUdgivet - 6 okt. 2022
BegivenhedEUKO 2022 - Diversity in der Wirtschaftskommunikation - FOM Hochschule für Oekonomie & Management, Hamborg, Tyskland
Varighed: 6 okt. 20228 okt. 2022
https://www.fom.de/forschung/kompetenzcentren/kcms-kompetenzcentrum-fuer-marketing-und-sales-management/euko-2022.html#!acc=programm/accid=23297

Konference

KonferenceEUKO 2022 - Diversity in der Wirtschaftskommunikation
LokationFOM Hochschule für Oekonomie & Management
Land/OmrådeTyskland
ByHamborg
Periode06/10/202208/10/2022
Internetadresse

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