Publikation: Bidrag til bog/antologi/rapport/proceeding › Bidrag til bog/antologi › Forskning › peer review
Publikation: Bidrag til bog/antologi/rapport/proceeding › Bidrag til bog/antologi › Forskning › peer review
}
TY - CHAP
T1 - How the News Media Persuades
T2 - Framing Effects and Beyond
AU - Leeper, Thomas
AU - Slothuus, Rune
PY - 2020
Y1 - 2020
N2 - Framing research has greatly advanced our understanding of how mass communication shapes public opinion and political behavior. However, the dominance of the framing concept has limited integration across different theoretical approaches and concepts like priming, belief change, and persuasion, leading to theoretical confusion and empirical sloppiness. This chapter proposes a way to integrate various approaches to media effects and obtain more coherent, cumulative knowledge on how mass communication shapes political opinion. First, it distinguishes framing from other concepts, most notably persuasion, using the expectancy-value model as a common framework. Second, it discusses the implications of this more rigorous conceptualization for research design and offers an example of an experiment disentangling emphasis framing and persuasive information. Third, it highlights promising avenues for mass communication research emphasizing competition, dynamics over time, and struggle between political parties as key features of democratic politics.
AB - Framing research has greatly advanced our understanding of how mass communication shapes public opinion and political behavior. However, the dominance of the framing concept has limited integration across different theoretical approaches and concepts like priming, belief change, and persuasion, leading to theoretical confusion and empirical sloppiness. This chapter proposes a way to integrate various approaches to media effects and obtain more coherent, cumulative knowledge on how mass communication shapes political opinion. First, it distinguishes framing from other concepts, most notably persuasion, using the expectancy-value model as a common framework. Second, it discusses the implications of this more rigorous conceptualization for research design and offers an example of an experiment disentangling emphasis framing and persuasive information. Third, it highlights promising avenues for mass communication research emphasizing competition, dynamics over time, and struggle between political parties as key features of democratic politics.
U2 - 10.1093/oxfordhb/9780190860806.013.4
DO - 10.1093/oxfordhb/9780190860806.013.4
M3 - Book chapter
SN - 9780190860806
SP - 151
EP - 168
BT - Oxford Handbook of Electoral Persuasion
A2 - Suhay, Elizabeth
A2 - Grofman, Bernard
A2 - Trechsel , Alexander H.
PB - Oxford University Press
CY - Oxford
ER -