How Golden is my Silence? The Effect of Companies’ Communication of Customers’ Data-Use and Handling in Product Presentation

Tobias Röding; Sascha Steinmann; Hanna Schramm-Klein

How Golden is my Silence? The Effect of Companies’ Communication of Customers’ Data-Use and Handling in Product Presentation

Tobias Röding^*, Sascha Steinmann, Hanna Schramm-Klein

^*Corresponding author af dette arbejde

Institut for Virksomhedsledelse

Publikation: Bidrag til bog/antologi/rapport/proceeding › Konferencebidrag i proceedings › Forskning › peer review

Originalsprog	Engelsk
Titel	Proceedings of the 2020 Regional Conference of the European Marketing Academy
Antal sider	7
Udgivelsessted	Zagreb
Publikationsdato	sep. 2020
Status	Udgivet - sep. 2020

Citationsformater

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title = "How Golden is my Silence? The Effect of Companies{\textquoteright} Communication of Customers{\textquoteright} Data-Use and Handling in Product Presentation",

author = "Tobias R{\"o}ding and Sascha Steinmann and Hanna Schramm-Klein",

year = "2020",

month = sep,

language = "English",

booktitle = "Proceedings of the 2020 Regional Conference of the European Marketing Academy",

}

How Golden is my Silence? The Effect of Companies’ Communication of Customers’ Data-Use and Handling in Product Presentation. / Röding, Tobias; Steinmann, Sascha; Schramm-Klein, Hanna.
Proceedings of the 2020 Regional Conference of the European Marketing Academy. Zagreb, 2020.

Publikation: Bidrag til bog/antologi/rapport/proceeding › Konferencebidrag i proceedings › Forskning › peer review