Abstract
This article empirically identifies and conceptualises listener expectations of podcast hosts based on a general and open research question concerning which expectations podcast listeners have for podcast hosts. From an explorative empirical study of 20 online focus group interviews with Danish radio- and podcast listeners, the article concludes that the expectations of podcast hosts are grouped into three categories: knowledge, storytelling, and parasocial relationship. The three categories have underlying themes: some are distinct expectations for podcast hosts; others are of a more general character. Additionally, the study contributes to a better understanding of the inherent qualities of podcasts as a medium and provides useful knowledge for podcast producers about user preferences.
| Originalsprog | Engelsk |
|---|---|
| Tidsskrift | Journalism Studies |
| Vol/bind | 24 |
| Nummer | 5 |
| Sider (fra-til) | 631-649 |
| Antal sider | 19 |
| ISSN | 1461-670X |
| DOI | |
| Status | Udgivet - 2023 |