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Family decision-making during food buying

Publikation: Bog/antologi/afhandling/rapportPh.d.-afhandlingForskning


  • Maria Kümpel Nørgaard, Danmark
  • The Department of Business Administration
  • MAPP - Centre for Research on Customer Relations in the Food Sector

Decision-making during food buying is a joint family activity involving both parents and children. Children manage to achieve a high degree of influence on many decisions, among other things, because they participate actively and help out doing various tasks. These decisions may turn out to be a choice of unhealthy food. Many decisions are made at the supermarket or other food shops, and food packaging is often used in the comparison of food products. Only rarely do families use nutritional information on food labels due to several problems in the understanding of these labels; this may result in difficulties in distinguishing among healthy and unhealthy food. Both parents and children being active in the decision process may lead to conflicts due to gaps in preference such as between healthy and unhealthy food. Families solve these conflicts via open communication patterns and a use of various influence techniques. Children have realized that a clever and effective influence technique is to help their parents to make food buying and cooking easier and quicker. Health-related competences seem to be an important determinant of families' healthy food choices, thereby preventive health behaviours. It is suggested that families achieve these competences in a socialisation process where social interaction, including knowledge sharing and knowledge management based on individual learning properties, is an important determinant. It is also suggested that in a family context these competences more precisely consist of shared health beliefs, a mutual understanding of individual health motivations and barriers, and health agreements.

ForlagAarhus School of Business, Aarhus University, MAPP Centre
Antal sider299
ISBN (Trykt)978-8778824-12-7
StatusUdgivet - 2009
SerietitelPHD Thesis
Vol/bind2 vol.

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