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Exploring a Customer Engagement Spillover Effect on Social Media: The Moderating Role of Customer Conscientiousness

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Exploring a Customer Engagement Spillover Effect on Social Media: The Moderating Role of Customer Conscientiousness. / Hollebeek, Linda; Kulikovskaja, Viktorija; Hubert, Marco et al.

I: Internet Research, 2023.

Publikation: Bidrag til tidsskrift/Konferencebidrag i tidsskrift /Bidrag til avisTidsskriftartikelForskningpeer review

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@article{1f5ecf68318f4eb18c79d12731df883b,
title = "Exploring a Customer Engagement Spillover Effect on Social Media: The Moderating Role of Customer Conscientiousness",
author = "Linda Hollebeek and Viktorija Kulikovskaja and Marco Hubert and Grunert, {Klaus G}",
year = "2023",
language = "English",
journal = "Internet Research",
issn = "1066-2243",
publisher = "Emerald Group Publishing",

}

RIS

TY - JOUR

T1 - Exploring a Customer Engagement Spillover Effect on Social Media: The Moderating Role of Customer Conscientiousness

AU - Hollebeek, Linda

AU - Kulikovskaja, Viktorija

AU - Hubert, Marco

AU - Grunert, Klaus G

PY - 2023

Y1 - 2023

M3 - Journal article

JO - Internet Research

JF - Internet Research

SN - 1066-2243

ER -