Enabling servitisation by balancing activities and capabilities in manufacturing companies

TY - CONF

T1 - Enabling servitisation by balancing activities and capabilities in manufacturing companies

AU - Ravn, Benedicte

AU - González Chávez, Clarissa A.

AU - Beliatis, Michail

AU - Johansson , Björn

AU - Stahre, Johan

PY - 2025/6/1

Y1 - 2025/6/1

N2 - Manufacturers are increasingly interested in transitioning towards product service systems (PSS). Servitisation requires developing and integrating digital capabili-ties that are accompanied by a sustainable value creation perspective moving the organisation’s production processes further. Aligning desired capabilities and the activities of the organisation can enable servitisation to bridge essential value de-livery that is aligned across the organisational and asset levels. This study identifies activities and capabilities that enhance service-oriented value by focusing on three core perspectives: (1) production systems, (2) product development, and (3) service value offering. Also, it proposes to balance activi-ties and capabilities across four main domains identified in the literature: organi-sation, system, ecosystem, and asset. This approach can enable the transition to-wards developing with greater foundational rigour and delivering a value propo-sition that considers the needed aspects to support a service-oriented solution. The results show discrepancies in the available literature, as there is a relative-ly low representation of activities and capabilities associated with the external ecosystem. Moreover, analysing cases from the manufacturing industry in Swe-den and Denmark showcased the impact these discrepancies can have, as well as their effect on organisations’ business capabilities. The findings from this re-search work contribute to establishing recommendations for future research and call for more systematic and prescriptive approaches.

AB - Manufacturers are increasingly interested in transitioning towards product service systems (PSS). Servitisation requires developing and integrating digital capabili-ties that are accompanied by a sustainable value creation perspective moving the organisation’s production processes further. Aligning desired capabilities and the activities of the organisation can enable servitisation to bridge essential value de-livery that is aligned across the organisational and asset levels. This study identifies activities and capabilities that enhance service-oriented value by focusing on three core perspectives: (1) production systems, (2) product development, and (3) service value offering. Also, it proposes to balance activi-ties and capabilities across four main domains identified in the literature: organi-sation, system, ecosystem, and asset. This approach can enable the transition to-wards developing with greater foundational rigour and delivering a value propo-sition that considers the needed aspects to support a service-oriented solution. The results show discrepancies in the available literature, as there is a relative-ly low representation of activities and capabilities associated with the external ecosystem. Moreover, analysing cases from the manufacturing industry in Swe-den and Denmark showcased the impact these discrepancies can have, as well as their effect on organisations’ business capabilities. The findings from this re-search work contribute to establishing recommendations for future research and call for more systematic and prescriptive approaches.

KW - Production System

KW - Servitisation

KW - Service-Oriented Offerings

KW - Product Service Systems

KW - Case studies

M3 - Paper

T2 - Advances in Production Management Systems

Y2 - 31 August 2025 through 4 September 2025

ER -