Employee Identification with Corporate Values within the Danish Windmill Company NEG Micon: A Study of both Top Management's View and Employee Perceptions of the Values

TY - GEN

T1 - Employee Identification with Corporate Values within the Danish Windmill Company NEG Micon

T2 - Conference on Corporate Communication 2008

AU - Andersen, Mona Agerholm

N1 - Artiklen haves i ringbind på Læsesalen - Research@asb

PY - 2008

Y1 - 2008

N2 - This paper presents the findings of a holistic study of the communication processes during a corporate value implementation within the Danish windmill company NEG Micon. This implies firstly a study of the different processes of management's formulation, construction and communication of the value statement and secondly, how the employees receive the values. The paper illuminates the potential problems that may occur during such a process and offer recommendations for future value implementation efforts in organisations.

AB - This paper presents the findings of a holistic study of the communication processes during a corporate value implementation within the Danish windmill company NEG Micon. This implies firstly a study of the different processes of management's formulation, construction and communication of the value statement and secondly, how the employees receive the values. The paper illuminates the potential problems that may occur during such a process and offer recommendations for future value implementation efforts in organisations.

KW - Værdier

KW - Values

M3 - Article in proceedings

SP - 39

EP - 52

BT - Proceedings of the Conference on Corporate Communication 2008

PB - Corporate Commmunication International at Baruch College/CUNY

Y2 - 6 June 2008 through 9 June 2008

ER -