Does Metaverse Fidelity Matter? Testing the Impact of Fidelity on Consumer Responses in Virtual Retail Stores

Darius-Aurel Frank, Anne O. Peschel, Jason Dipalma, Daniel Blumenkranz, Tobias Otterbring, Sascha Steinmann

Publikation: KonferencebidragPosterForskningpeer review

OriginalsprogEngelsk
Publikationsdatomaj 2023
StatusUdgivet - maj 2023
BegivenhedEMAC Annual Conference 2023 - ODEON, Odense, Danmark
Varighed: 23 maj 202326 maj 2023

Konference

KonferenceEMAC Annual Conference 2023
LokationODEON
Land/OmrådeDanmark
ByOdense
Periode23/05/202326/05/2023

Citationsformater