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Does class-based campaigning work? How working class appeals attract and polarize voters

Publikation: Bidrag til tidsskrift/Konferencebidrag i tidsskrift /Bidrag til avisTidsskriftartikelForskningpeer review

DOI

  • Joshua Robison, Leiden University
  • ,
  • Rune Stubager
  • Mads Thau, VIVE - The Danish Center for Social Science Research
  • ,
  • James Tilley, University of Oxford, Storbritannien

Recent elections have featured various politicians directly appealing to the working class, yet we know little about how citizens react to class appeals from candidates. We investigate this question using survey experiments conducted in the United States and Denmark. We show that symbolic class rhetoric substantially influences candidate evaluations and ultimately polarizes these evaluations across class lines. We also unpack how class appeals work and find that while they increase perceptions of representation among working class voters, they have a more limited effect on perceptions of candidates’ ideological position. Our results help explain how class affects voter decision-making and contribute to broader discussions about the role of political elites in activating social cleavages.

OriginalsprogEngelsk
TidsskriftComparative Political Studies
Vol/bind54
Nummer5
Sider (fra-til)723-752
Antal sider30
ISSN0010-4140
DOI
StatusUdgivet - apr. 2021

Bibliografisk note

Funding Information:
We are grateful for all comments received at these occasions (not least from Christopher Johnston, Noam Lupu, and Spencer Piston) which have helped improve the article. The same applies to the comments and suggestions from the three anonymous reviewers and the editors of Comparative Political Studies. All errors and omissions remain our responsibility. The authors disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: Research for the article was funded by grant no 1327-00113 from Independent Research Fund Denmark to Rune Stubager and by a minor grant from Aarhus University Research Foundation to Mads Thau.

Funding Information:
The author(s) disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: Research for the article was funded by grant no 1327-00113 from Independent Research Fund Denmark to Rune Stubager and by a minor grant from Aarhus University Research Foundation to Mads Thau.

Publisher Copyright:
© The Author(s) 2020.

Copyright:
Copyright 2021 Elsevier B.V., All rights reserved.

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