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Decomposing the Relationship Between Candidates' Facial Appearance and Electoral Success

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Decomposing the Relationship Between Candidates' Facial Appearance and Electoral Success. / Laustsen, Lasse.

I: Political Behavior, Bind 36, Nr. 4, 2014, s. 777-791.

Publikation: Bidrag til tidsskrift/Konferencebidrag i tidsskrift /Bidrag til avisTidsskriftartikelForskningpeer review

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@article{c6a8ebfad4ae47e7a02869f16f895462,
title = "Decomposing the Relationship Between Candidates' Facial Appearance and Electoral Success",
abstract = "Numerous studies show that candidates’ facial competence predicts electoral success. However, a handful of other studies suggest that candidates’ attractiveness is a stronger predictor of electoral success than facial competence. Furthermore, the overall relationship between inferences from candidates’ faces and electoral success is challenged in two ways: (i) non-facial factors in candidate photos such as clothing and hair style as well as (ii) parties’ nomination strategies are suggested as potential confounds. This study is based on original data about all 268 candidates running in three local elections in 2009 in Denmark and supports a two-component structure of the relationship between candidates’ facial appearance and their electoral success. Facial competence is found to mediate a positive relationship between candidates’ attractiveness and electoral success, but simultaneously facial competence also predicts electoral success over and above what can be accounted for by attractiveness. Importantly these relationships are found when seven different non-facial factors, parties’ nomination strategies and candidates’ age and gender are controlled for. This suggests that the two-component structure of the relationship between candidates’ facial appearance and electoral success is highly robust.",
keywords = "Facial competence and attractiveness, Visual cues, Campaign photos, Voting behavior, Facial competence and attractiveness, Visual cues, Campaign photos, Voting behavior",
author = "Lasse Laustsen",
year = "2014",
doi = "10.1007/s11109-013-9253-1",
language = "English",
volume = "36",
pages = "777--791",
journal = "Political Behavior",
issn = "0190-9320",
publisher = "Springer New York LLC",
number = "4",

}

RIS

TY - JOUR

T1 - Decomposing the Relationship Between Candidates' Facial Appearance and Electoral Success

AU - Laustsen, Lasse

PY - 2014

Y1 - 2014

N2 - Numerous studies show that candidates’ facial competence predicts electoral success. However, a handful of other studies suggest that candidates’ attractiveness is a stronger predictor of electoral success than facial competence. Furthermore, the overall relationship between inferences from candidates’ faces and electoral success is challenged in two ways: (i) non-facial factors in candidate photos such as clothing and hair style as well as (ii) parties’ nomination strategies are suggested as potential confounds. This study is based on original data about all 268 candidates running in three local elections in 2009 in Denmark and supports a two-component structure of the relationship between candidates’ facial appearance and their electoral success. Facial competence is found to mediate a positive relationship between candidates’ attractiveness and electoral success, but simultaneously facial competence also predicts electoral success over and above what can be accounted for by attractiveness. Importantly these relationships are found when seven different non-facial factors, parties’ nomination strategies and candidates’ age and gender are controlled for. This suggests that the two-component structure of the relationship between candidates’ facial appearance and electoral success is highly robust.

AB - Numerous studies show that candidates’ facial competence predicts electoral success. However, a handful of other studies suggest that candidates’ attractiveness is a stronger predictor of electoral success than facial competence. Furthermore, the overall relationship between inferences from candidates’ faces and electoral success is challenged in two ways: (i) non-facial factors in candidate photos such as clothing and hair style as well as (ii) parties’ nomination strategies are suggested as potential confounds. This study is based on original data about all 268 candidates running in three local elections in 2009 in Denmark and supports a two-component structure of the relationship between candidates’ facial appearance and their electoral success. Facial competence is found to mediate a positive relationship between candidates’ attractiveness and electoral success, but simultaneously facial competence also predicts electoral success over and above what can be accounted for by attractiveness. Importantly these relationships are found when seven different non-facial factors, parties’ nomination strategies and candidates’ age and gender are controlled for. This suggests that the two-component structure of the relationship between candidates’ facial appearance and electoral success is highly robust.

KW - Facial competence and attractiveness

KW - Visual cues

KW - Campaign photos

KW - Voting behavior

KW - Facial competence and attractiveness

KW - Visual cues

KW - Campaign photos

KW - Voting behavior

U2 - 10.1007/s11109-013-9253-1

DO - 10.1007/s11109-013-9253-1

M3 - Journal article

VL - 36

SP - 777

EP - 791

JO - Political Behavior

JF - Political Behavior

SN - 0190-9320

IS - 4

ER -