Institut for Statskundskab

Decomposing the Relationship Between Candidates' Facial Appearance and Electoral Success

Publikation: Bidrag til tidsskrift/Konferencebidrag i tidsskrift /Bidrag til avisTidsskriftartikelForskningpeer review

Dokumenter

DOI

Numerous studies show that candidates’ facial competence predicts
electoral success. However, a handful of other studies suggest that candidates’
attractiveness is a stronger predictor of electoral success than facial competence.
Furthermore, the overall relationship between inferences from candidates’ faces and electoral success is challenged in two ways: (i) non-facial factors in candidate
photos such as clothing and hair style as well as (ii) parties’ nomination strategies
are suggested as potential confounds. This study is based on original data about all 268 candidates running in three local elections in 2009 in Denmark and supports a two-component structure of the relationship between candidates’ facial appearance and their electoral success. Facial competence is found to mediate a positive relationship between candidates’ attractiveness and electoral success, but simultaneously facial competence also predicts electoral success over and above what can be accounted for by attractiveness. Importantly these relationships are found when seven different non-facial factors, parties’ nomination strategies and candidates’ age and gender are controlled for. This suggests that the two-component structure of the relationship between candidates’ facial appearance and electoral success is highly robust.
OriginalsprogEngelsk
TidsskriftPolitical Behavior
Vol/bind36
Nummer4
Sider (fra-til)777-791
Antal sider15
ISSN0190-9320
DOI
StatusUdgivet - 2014

    Forskningsområder

  • Facial competence and attractiveness, Visual cues, Campaign photos, Voting behavior

Se relationer på Aarhus Universitet Citationsformater

Download-statistik

Ingen data tilgængelig

ID: 89940484