Customer journey and experiences

Publikation: Bidrag til bog/antologi/rapport/proceeding › Bidrag til bog/antologi › Undervisning › peer review

Originalsprog	Engelsk
Titel	Digital Marketing in Practice : Design, Implement and Measure Effective Campaigns
Antal sider	13
Udgivelsessted	London
Forlag	Kogan Page
Publikationsdato	1 mar. 2023
Sider	154-166
Kapitel	11
ISBN (Trykt)	9781398608870
ISBN (Elektronisk)	9781398608870
Status	Udgivet - 1 mar. 2023

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title = "Customer journey and experiences",

keywords = "Responsible marketing, Digital Marketing, Digital Marketing Education, Customer journey, Customer experience, Ethical marketing",

author = "Larsen, \{Lizette Vorster\}",

year = "2023",

month = mar,

day = "1",

language = "English",

isbn = "9781398608870",

pages = "154--166",

booktitle = "Digital Marketing in Practice",

publisher = "Kogan Page",

}

TY - CHAP

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AU - Larsen, Lizette Vorster

PY - 2023/3/1

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KW - Responsible marketing

KW - Digital Marketing

KW - Digital Marketing Education

KW - Customer journey

KW - Customer experience

KW - Ethical marketing

M3 - Book chapter

SN - 9781398608870

SP - 154

EP - 166

BT - Digital Marketing in Practice

PB - Kogan Page

CY - London

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