Customer Contact Sequences as a Basis for Customer Segmentation

Sascha Steinmann, Günter Silberer, Gunnar Mau

Publikation: Bidrag til bog/antologi/rapport/proceeding › Bidrag til bog/antologi › Forskning › peer review

OriginalsprogEngelsk
TitelRETAILING 2006: Strategic Challenges in the New Millennium : Special Conference Series
Antal sider6
Vol/bindVI
UdgivelsesstedOrlando, FL
Publikationsdato2006
Sider232-237
StatusUdgivet - 2006

Citationsformater