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Critical Attention and Figures of Control: On Reading Networked, Software-based Social Systems with a Protective Eye

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Critical Attention and Figures of Control : On Reading Networked, Software-based Social Systems with a Protective Eye. / Pold, Søren Bro.

I: Electronic Book Review, 12.2020.

Publikation: Bidrag til tidsskrift/Konferencebidrag i tidsskrift /Bidrag til avisTidsskriftartikelForskningpeer review

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@article{be5dae70e5f04f8aad081cbd94d019a8,
title = "Critical Attention and Figures of Control: On Reading Networked, Software-based Social Systems with a Protective Eye",
abstract = "S{\o}ren Pold takes up the task to deconstruct the present cultural moment when the effects and ways of operating of social systems, as discussed by Johanna Drucker in her recent book, are becoming central interfaces to a broad range of lived reality. Pold{\textquoteright}s offers a valuable effort at understanding the complex mechanisms of production of such systems via investigation of rhetorical and software aspects of networked media. With the focus on artistic research installation, The Oracle of Selphie by Jakob Fredslund and Malthe Stauning Erslev in collaboration with Pold and coupled with his own installation platform The Poetry Machine, Pold interrogates to what extent Drucker{\textquoteright}s arguments allows for a critical approach to reading patterns in social media. Doing so, he simultaneously offers models of distracted reading grounded in the propositions by Michel de Certeau, Siegfried Kracauer, Walter Benjamin, and Olga Goriunova, demonstrating that “lurking” and other forms of inattentive reading can be exploited and turned into profit in the age of the platform capitalism. Such an observation calls for further research that would better grasp the nature of networked reading practices enabled (and more often forced) by our contemporary social media platforms.",
keywords = "attention, affection, distraction, Reading culture, social media, software art, electronic literature, Interface Criticism",
author = "Pold, {S{\o}ren Bro}",
year = "2020",
month = dec,
doi = "10.7273/gp2w-c620",
language = "English",
journal = "Electronic Book Review",
issn = "1553-1139",
publisher = "Electronic Book Reviews",

}

RIS

TY - JOUR

T1 - Critical Attention and Figures of Control

T2 - On Reading Networked, Software-based Social Systems with a Protective Eye

AU - Pold, Søren Bro

PY - 2020/12

Y1 - 2020/12

N2 - Søren Pold takes up the task to deconstruct the present cultural moment when the effects and ways of operating of social systems, as discussed by Johanna Drucker in her recent book, are becoming central interfaces to a broad range of lived reality. Pold’s offers a valuable effort at understanding the complex mechanisms of production of such systems via investigation of rhetorical and software aspects of networked media. With the focus on artistic research installation, The Oracle of Selphie by Jakob Fredslund and Malthe Stauning Erslev in collaboration with Pold and coupled with his own installation platform The Poetry Machine, Pold interrogates to what extent Drucker’s arguments allows for a critical approach to reading patterns in social media. Doing so, he simultaneously offers models of distracted reading grounded in the propositions by Michel de Certeau, Siegfried Kracauer, Walter Benjamin, and Olga Goriunova, demonstrating that “lurking” and other forms of inattentive reading can be exploited and turned into profit in the age of the platform capitalism. Such an observation calls for further research that would better grasp the nature of networked reading practices enabled (and more often forced) by our contemporary social media platforms.

AB - Søren Pold takes up the task to deconstruct the present cultural moment when the effects and ways of operating of social systems, as discussed by Johanna Drucker in her recent book, are becoming central interfaces to a broad range of lived reality. Pold’s offers a valuable effort at understanding the complex mechanisms of production of such systems via investigation of rhetorical and software aspects of networked media. With the focus on artistic research installation, The Oracle of Selphie by Jakob Fredslund and Malthe Stauning Erslev in collaboration with Pold and coupled with his own installation platform The Poetry Machine, Pold interrogates to what extent Drucker’s arguments allows for a critical approach to reading patterns in social media. Doing so, he simultaneously offers models of distracted reading grounded in the propositions by Michel de Certeau, Siegfried Kracauer, Walter Benjamin, and Olga Goriunova, demonstrating that “lurking” and other forms of inattentive reading can be exploited and turned into profit in the age of the platform capitalism. Such an observation calls for further research that would better grasp the nature of networked reading practices enabled (and more often forced) by our contemporary social media platforms.

KW - attention

KW - affection

KW - distraction

KW - Reading culture

KW - social media

KW - software art

KW - electronic literature

KW - Interface Criticism

U2 - 10.7273/gp2w-c620

DO - 10.7273/gp2w-c620

M3 - Journal article

JO - Electronic Book Review

JF - Electronic Book Review

SN - 1553-1139

ER -