Milk and dairy products are an essential food and their position has been strengthened due to current trends and consumers’ lifestyles. The objective of this paper was to examine dairy consumption trends in Slovakia and to study consumer behavior of dairy products. Dairy consumption trends were analyzed based on secondary data obtained from the Statistical Office of the Slovak Republic. Primary data were obtained from an online survey conducted on a sample of 1,138 respondents. The results showed that annual dairy consumption is at a level of approximately 190 kg per capita. Slovak consumers consider dairy products to be healthy foods, and the older generations consume them relatively often. The importance of functional dairy products is constantly growing, and they are preferred by the younger consumers. Moreover, freshness, quality, taste, health effects and a type of product are key factors determining the purchase and consumption of functional dairy products.
|Journal of International Food and Agribusiness Marketing
|E-pub ahead of print - 2023