Consumption Trends and Perspectives for Milk and Dairy Products in Slovakia

Peter Šedík, Elena Horská, Kristína Predanócyová*, Klaus G. Grunert, Martina Hudecová, Ľudmila Nagyová

*Corresponding author af dette arbejde

Publikation: Bidrag til tidsskrift/Konferencebidrag i tidsskrift /Bidrag til avisTidsskriftartikelForskningpeer review

Abstract

Milk and dairy products are an essential food and their position has been strengthened due to current trends and consumers’ lifestyles. The objective of this paper was to examine dairy consumption trends in Slovakia and to study consumer behavior of dairy products. Dairy consumption trends were analyzed based on secondary data obtained from the Statistical Office of the Slovak Republic. Primary data were obtained from an online survey conducted on a sample of 1,138 respondents. The results showed that annual dairy consumption is at a level of approximately 190 kg per capita. Slovak consumers consider dairy products to be healthy foods, and the older generations consume them relatively often. The importance of functional dairy products is constantly growing, and they are preferred by the younger consumers. Moreover, freshness, quality, taste, health effects and a type of product are key factors determining the purchase and consumption of functional dairy products.

OriginalsprogEngelsk
TidsskriftJournal of International Food and Agribusiness Marketing
ISSN0897-4438
DOI
StatusE-pub ahead of print - 2023

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