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Connecting Corporate and Consumer Social Responsibility Through Social Media Activism

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To highlight aspects of activism obscured by a focus on legitimacy and ideology, this paper argues that shifting focus from legitimacy and ideology to identity, problem-solving & dialogue is needed to understand emerging forms of Social Media Native Activism that connect Consumer Social Responsibility (CnSR) and Corporate Social Responsibility (CSR). Taking this view as a basis for social activism offers a valuable perspective for understanding some emergent forms of social media activism towards business. Two cases of social media ‘native’ social activist organizations working to create movements are examined from this problem solving & dialogue-based perspective—Carrotmob, and the Good Guide. These cases represent examples of a post-dialectic frame for understanding how social media can affect approaches to activism.
TidsskriftSocial Media + Society
Antal sider11
StatusUdgivet - 2018

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