Connected Stores, Connected Brands, Connected Consumers, Connected Goods: On Business Model Ecosystems in Internet of Packaging

TY - JOUR

T1 - Connected Stores, Connected Brands, Connected Consumers, Connected Goods: On Business Model Ecosystems in Internet of Packaging

AU - Lydekaityte, Justina

AU - Tambo, Torben

PY - 2020/2/5

Y1 - 2020/2/5

N2 - This paper investigates and discusses roles, initiatives, and potentials for thebusiness model ecosystem to enter business model innovation triggered bydigital wireless technologies and capabilities of the Internet of Packaging-enabled smart interactive packaging. This paper develops an overview ofthe Internet of Packaging technology, wireless digital capabilities, businessmodel innovation, and business model ecosystem in connection to the inves-tigated phenomenon. In this paper, the digital transformation from passive tonetwork-connected enhanced packaging is considered as an accelerator forbusiness model innovation that creates and delivers the value proposition to awide-ranging business model ecosystem including internal and external par-ticipants. Therefore, the governance of the overall business model ecosystemshould efficiently reinforce each separate business model, as well as ensuresafe and reliable data mobility in the IoP digital infrastructure regardingunique secure digital identifiers.

AB - This paper investigates and discusses roles, initiatives, and potentials for thebusiness model ecosystem to enter business model innovation triggered bydigital wireless technologies and capabilities of the Internet of Packaging-enabled smart interactive packaging. This paper develops an overview ofthe Internet of Packaging technology, wireless digital capabilities, businessmodel innovation, and business model ecosystem in connection to the inves-tigated phenomenon. In this paper, the digital transformation from passive tonetwork-connected enhanced packaging is considered as an accelerator forbusiness model innovation that creates and delivers the value proposition to awide-ranging business model ecosystem including internal and external par-ticipants. Therefore, the governance of the overall business model ecosystemshould efficiently reinforce each separate business model, as well as ensuresafe and reliable data mobility in the IoP digital infrastructure regardingunique secure digital identifiers.

KW - Internet of packaging

KW - Consumer experience

KW - retail

KW - business model innovation

KW - Business Model Ecosystem

U2 - 10.13052/nbjict1902-097X.2020.004

DO - 10.13052/nbjict1902-097X.2020.004

M3 - Journal article

SN - 1902-097X

VL - 1

SP - 77

EP - 92

JO - Nordic and Baltic Journal of Information and Communications Technologies

JF - Nordic and Baltic Journal of Information and Communications Technologies

ER -