Co-evolvement of Start-up Maturation and Design Thinking in a Longitudinal Study of Healthcare Innovation

Helle Alsted Søndergaard*, Michael Mose Biskjaer

*Corresponding author af dette arbejde

Publikation: KonferencebidragPaperForskning

Abstract

The development of new products and services are increasingly based on the use of design thinking. In this paper, we propose that design thinking principles can furthermore be used by early-phase start-up companies to influence and mature the development of the firm through shaping both the mindsets of their new employees and the professional users engaged in the co-development process, as well as the maturation of the entrepreneurial management process. In the latter we refer to the early phases of the entrepreneurial process where the start-up progresses and eventually formulates a refined, powerful value proposition to client decision makers. We name this process of dual design-thinking application company-solution co-evolution. By analysing a three- year longitudinal study (2016-2019) of a digital start-up aiming to change patient communication at a regional hospital, we see that the design thinking principles primarily employed for maturing mindsets are 1) initiatives for properly understanding the problem/challenge, 2) engaging with users, both clinicians and patients and 3) early testing of prototype elements of the solution. Overall, we offer a new perspective on the relevance of design thinking for maturation of the early entrepreneurial management process. These insights should appeal to design thinking practitioners and researchers working in the intersection of design, innovation and entrepreneurship.
OriginalsprogEngelsk
Publikationsdato2022
Antal sider27
StatusUdgivet - 2022
Begivenhed21st Nordic Conference on Small Business Research - University of Southern Denmark, Kolding, Danmark
Varighed: 18 maj 202220 maj 2022

Konference

Konference21st Nordic Conference on Small Business Research
LokationUniversity of Southern Denmark
Land/OmrådeDanmark
ByKolding
Periode18/05/202220/05/2022

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