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Business Perspectives of Smart Interactive Packaging: Digital Transformation of Brand’s Consumer Engagement

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This paper explores the enabling technologies of smart interactive packaging, where adding of IoT functionality to packaging in retailing is expected to promote innovation within consumer packaged goods. This paper identifies a range of technologies, especially printed electronics and near-field communication, available to brands to design digital capabilities that enhance retail consumers’ engagement and experience. In this paper the packaging is considered as an essential communication tool to enable business development and link brands with their consumers throughout the packaging. Moreover, this paper proposes that the technology change and consumer behavior directly affect the company’s business logic, thus new digital capabilities defines new business models that in turn result in novel value creation and delivery.
TitelProceedings of the 8th International Conference on Internet of Things
Antal sider4
UdgivelsesstedSanta Barbara
ForlagAssociation for Computing Machinery
Udgivelsesår15 okt. 2018
ISBN (Elektronisk)978-1-4503-6564-2
StatusUdgivet - 15 okt. 2018
BegivenhedInternational Conference on the Internet of Things - Center for Spatial Studies at the University of California, Santa Barbare, USA
Varighed: 15 okt. 201819 okt. 2018
Konferencens nummer: 8


KonferenceInternational Conference on the Internet of Things
LokationCenter for Spatial Studies at the University of California
BySanta Barbare

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