Brand Elegance: on sensory tools and platforms

Publikation: Bog/antologi/afhandling/rapportBogFormidling

Abstract

Brand Elegance is an approach to branding and a state for brands to reach. That makes the book equally relevant for older and newer brands; students and professionals. Brand Elegance takes its point of departure in the conditions of consumers as people. Using fashion as an example, it explains what creative brands and products mean to people, and how a sensory relationship can be established. It faithfully sticks to the sensory perspective and method throughout the comprehensive and illustrative case material of brands in the creative industries.
With its operational approach to building a sensory brand on all platforms, Brand Elegance unfolds the numerous possibilities in online and offline branding with precise guidance and new perspectives. The book unites a multitude of often seemingly disconnected areas into a set of strategic tools for an involving brand experience. It unfolds both the why and the how.
OriginalsprogEngelsk
UdgivelsesstedAarhus
ForlagVia Systime
Antal sider112
ISBN (Trykt)9788792711823
StatusUdgivet - 2013

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