"Back to where it all started": Strategic management of heritage identity in corporate museums to facilitate employees' identification

Publikation: KonferencebidragPaperForskningpeer review

OriginalsprogEngelsk
Publikationsdato18 apr. 2018
Antal sider16
StatusUdgivet - 18 apr. 2018
BegivenhedCCI Conference on Corporate Communication 2018 - New York, USA
Varighed: 28 maj 20181 jun. 2018

Konference

KonferenceCCI Conference on Corporate Communication 2018
Land/OmrådeUSA
ByNew York
Periode28/05/201801/06/2018

Emneord

  • Heritage identity communication
  • Corporate Museums
  • Multimodal communication
  • Narrative
  • History

Citationsformater