Juridisk Institut

B2B and B2C Marketing Practices: the Case for an Integrated Approach

Publikation: Bidrag til bog/antologi/rapport/proceedingBidrag til bog/antologiForskningpeer review

Standard

B2B and B2C Marketing Practices : the Case for an Integrated Approach. / Madsen, Palle Bo.

Marketing and Advertising Law in a Process of Harmonisation. red. / Ulf Bernitz; Caroline Heide-Jørgensen. 1. udg. Oxford : Hart Publishing, 2017. s. 171-185 (Modern Studies in European Law).

Publikation: Bidrag til bog/antologi/rapport/proceedingBidrag til bog/antologiForskningpeer review

Harvard

Madsen, PB 2017, B2B and B2C Marketing Practices: the Case for an Integrated Approach. i U Bernitz & C Heide-Jørgensen (red), Marketing and Advertising Law in a Process of Harmonisation. 1 udg, Hart Publishing, Oxford, Modern Studies in European Law, s. 171-185, Conference on European Law of Unfair Competition, København, Danmark, 30/01/2015.

APA

Madsen, P. B. (2017). B2B and B2C Marketing Practices: the Case for an Integrated Approach. I U. Bernitz, & C. Heide-Jørgensen (red.), Marketing and Advertising Law in a Process of Harmonisation (1 udg., s. 171-185). Hart Publishing. Modern Studies in European Law

CBE

Madsen PB. 2017. B2B and B2C Marketing Practices: the Case for an Integrated Approach. Bernitz U, Heide-Jørgensen C, red. I Marketing and Advertising Law in a Process of Harmonisation. 1 udg. Oxford: Hart Publishing. s. 171-185. (Modern Studies in European Law).

MLA

Madsen, Palle Bo "B2B and B2C Marketing Practices: the Case for an Integrated Approach". og Bernitz, Ulf Heide-Jørgensen, Caroline (red.). Marketing and Advertising Law in a Process of Harmonisation. 1 udg., Kapitel 8, Oxford: Hart Publishing. (Modern Studies in European Law). 2017, 171-185.

Vancouver

Madsen PB. B2B and B2C Marketing Practices: the Case for an Integrated Approach. I Bernitz U, Heide-Jørgensen C, red., Marketing and Advertising Law in a Process of Harmonisation. 1 udg. Oxford: Hart Publishing. 2017. s. 171-185. (Modern Studies in European Law).

Author

Madsen, Palle Bo. / B2B and B2C Marketing Practices : the Case for an Integrated Approach. Marketing and Advertising Law in a Process of Harmonisation. red. / Ulf Bernitz ; Caroline Heide-Jørgensen. 1. udg. Oxford : Hart Publishing, 2017. s. 171-185 (Modern Studies in European Law).

Bibtex

@inbook{c022823f69414b2bac5896b79c71e140,
title = "B2B and B2C Marketing Practices: the Case for an Integrated Approach",
author = "Madsen, {Palle Bo}",
year = "2017",
language = "English",
isbn = "9781509900671",
series = "Modern Studies in European Law",
pages = "171--185",
editor = "Ulf Bernitz and Caroline Heide-J{\o}rgensen",
booktitle = "Marketing and Advertising Law in a Process of Harmonisation",
publisher = "Hart Publishing",
edition = "1",
note = "null ; Conference date: 30-01-2015 Through 30-01-2015",

}

RIS

TY - CHAP

T1 - B2B and B2C Marketing Practices

AU - Madsen, Palle Bo

PY - 2017

Y1 - 2017

M3 - Book chapter

SN - 9781509900671

T3 - Modern Studies in European Law

SP - 171

EP - 185

BT - Marketing and Advertising Law in a Process of Harmonisation

A2 - Bernitz, Ulf

A2 - Heide-Jørgensen, Caroline

PB - Hart Publishing

CY - Oxford

Y2 - 30 January 2015 through 30 January 2015

ER -