Attracting Attention or Selling?! The Thematic Congruence of the Promotional Display with the Shelf Setting Influences Shoppers’ Attention and Buying Decisions

Sascha Steinmann; Masoumeh Hosseinpour; Gunnar Mau; Markus  Schweizer

Attracting Attention or Selling?! The Thematic Congruence of the Promotional Display with the Shelf Setting Influences Shoppers’ Attention and Buying Decisions

Sascha Steinmann, Masoumeh Hosseinpour, Gunnar Mau, Markus Schweizer

Institut for Virksomhedsledelse

Publikation: Konferencebidrag › Konferenceabstrakt til konference › Forskning › peer review

Originalsprog	Engelsk
Publikationsdato	2021
Status	Udgivet - 2021
Begivenhed	EMAC 2021 Annual Conference - Varighed: 25 maj 2021 → …

Konference

Konference	EMAC 2021 Annual Conference
Periode	25/05/2021 → …

Citationsformater

@conference{59a205e144cb428aa67606f98c9d1c83,

title = "Attracting Attention or Selling?! The Thematic Congruence of the Promotional Display with the Shelf Setting Influences Shoppers{\textquoteright} Attention and Buying Decisions",

author = "Sascha Steinmann and Masoumeh Hosseinpour and Gunnar Mau and Markus Schweizer",

year = "2021",

language = "English",

note = "<br/>EMAC 2021 Annual Conference ; Conference date: 25-05-2021",

}

Attracting Attention or Selling?! The Thematic Congruence of the Promotional Display with the Shelf Setting Influences Shoppers’ Attention and Buying Decisions. / Steinmann, Sascha ; Hosseinpour, Masoumeh; Mau, Gunnar et al.
2021. Abstract fra
EMAC 2021 Annual Conference.

Publikation: Konferencebidrag › Konferenceabstrakt til konference › Forskning › peer review

TY - ABST

T1 - Attracting Attention or Selling?! The Thematic Congruence of the Promotional Display with the Shelf Setting Influences Shoppers’ Attention and Buying Decisions

AU - Steinmann, Sascha

AU - Hosseinpour, Masoumeh

AU - Mau, Gunnar

AU - Schweizer, Markus

PY - 2021

Y1 - 2021

M3 - Conference abstract for conference

T2 - <br/>EMAC 2021 Annual Conference

Y2 - 25 May 2021

ER -