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Attention, motivation, and consumer judgement: Towards understanding consumer reactions to food labels and stimuli

Publikation: Bog/antologi/afhandling/rapportPh.d.-afhandling

Standard

Attention, motivation, and consumer judgement : Towards understanding consumer reactions to food labels and stimuli. / Orquin, Jacob Lund.

Aarhus : Aarhus School of Business, Aarhus University, MAPP Centre, 2011. 107 s. (Phd-afhandling / Handelshøjskolen, Aarhus Universitet ; Nr. 2011:18).

Publikation: Bog/antologi/afhandling/rapportPh.d.-afhandling

Harvard

Orquin, JL 2011, Attention, motivation, and consumer judgement: Towards understanding consumer reactions to food labels and stimuli. Phd-afhandling / Handelshøjskolen, Aarhus Universitet , nr. 2011:18, Aarhus School of Business, Aarhus University, MAPP Centre, Aarhus. <http://www.statsbiblioteket.dk/search/index.jsp?query=recordID:%22sb_5250332%22>

APA

CBE

Orquin JL 2011. Attention, motivation, and consumer judgement: Towards understanding consumer reactions to food labels and stimuli. Aarhus: Aarhus School of Business, Aarhus University, MAPP Centre. 107 s. (Phd-afhandling / Handelshøjskolen, Aarhus Universitet ; Nr. 2011:18).

MLA

Orquin, Jacob Lund Attention, motivation, and consumer judgement: Towards understanding consumer reactions to food labels and stimuli Aarhus: Aarhus School of Business, Aarhus University, MAPP Centre. 2011. (Phd-afhandling / Handelshøjskolen, Aarhus Universitet ; Journal nr. 2011:18).

Vancouver

Orquin JL. Attention, motivation, and consumer judgement: Towards understanding consumer reactions to food labels and stimuli. Aarhus: Aarhus School of Business, Aarhus University, MAPP Centre, 2011. 107 s. (Phd-afhandling / Handelshøjskolen, Aarhus Universitet ; Nr. 2011:18).

Author

Orquin, Jacob Lund. / Attention, motivation, and consumer judgement : Towards understanding consumer reactions to food labels and stimuli. Aarhus : Aarhus School of Business, Aarhus University, MAPP Centre, 2011. 107 s. (Phd-afhandling / Handelshøjskolen, Aarhus Universitet ; Nr. 2011:18).

Bibtex

@phdthesis{24f444c222134be19141368ae4a6318f,
title = "Attention, motivation, and consumer judgement: Towards understanding consumer reactions to food labels and stimuli",
abstract = "The aim of this project was, as specified in the original title, to increase the effectiveness of health cues, health claims, and nutrition labels on product packages. This research goal has been interpreted as two main research questions: which kind of health information do consumers process and what happens when they process it? The dissertation contains four papers which report nine different experiments. The first three papers are concerned with the question of what health information consumers process while the last paper explores the consequences of strategically exposing consumers to health information.",
author = "Orquin, {Jacob Lund}",
year = "2011",
language = "English",
isbn = "978-8778825-81-0",
series = "Phd-afhandling / Handelsh{\o}jskolen, Aarhus Universitet ",
publisher = "Aarhus School of Business, Aarhus University, MAPP Centre",
number = "2011:18",
address = "Denmark",

}

RIS

TY - BOOK

T1 - Attention, motivation, and consumer judgement

T2 - Towards understanding consumer reactions to food labels and stimuli

AU - Orquin, Jacob Lund

PY - 2011

Y1 - 2011

N2 - The aim of this project was, as specified in the original title, to increase the effectiveness of health cues, health claims, and nutrition labels on product packages. This research goal has been interpreted as two main research questions: which kind of health information do consumers process and what happens when they process it? The dissertation contains four papers which report nine different experiments. The first three papers are concerned with the question of what health information consumers process while the last paper explores the consequences of strategically exposing consumers to health information.

AB - The aim of this project was, as specified in the original title, to increase the effectiveness of health cues, health claims, and nutrition labels on product packages. This research goal has been interpreted as two main research questions: which kind of health information do consumers process and what happens when they process it? The dissertation contains four papers which report nine different experiments. The first three papers are concerned with the question of what health information consumers process while the last paper explores the consequences of strategically exposing consumers to health information.

M3 - Ph.D. thesis

SN - 978-8778825-81-0

T3 - Phd-afhandling / Handelshøjskolen, Aarhus Universitet

BT - Attention, motivation, and consumer judgement

PB - Aarhus School of Business, Aarhus University, MAPP Centre

CY - Aarhus

ER -