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Attention, motivation, and consumer judgement: Towards understanding consumer reactions to food labels and stimuli

Publikation: Bog/antologi/afhandling/rapportPh.d.-afhandling

The aim of this project was, as specified in the original title, to increase the effectiveness of health cues, health claims, and nutrition labels on product packages. This research goal has been interpreted as two main research questions: which kind of health information do consumers process and what happens when they process it? The dissertation contains four papers which report nine different experiments. The first three papers are concerned with the question of what health information consumers process while the last paper explores the consequences of strategically exposing consumers to health information.
ForlagAarhus School of Business, Aarhus University, MAPP Centre
Antal sider107
ISBN (Trykt)978-8778825-81-0
StatusUdgivet - 2011
SerietitelPhd-afhandling / Handelshøjskolen, Aarhus Universitet

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