Originalsprog | Engelsk |
---|---|
Titel | Advances in Advertising Research : Breaking New Ground in Theory and Practice |
Redaktører | Shintaro Okazaki |
Antal sider | 14 |
Vol/bind | 2 |
Udgivelsessted | Wiesbaden |
Forlag | Springer Gabler |
Publikationsdato | 2011 |
Sider | 437-450 |
Status | Udgivet - 2011 |
A Study on the Impact of TV-Advertising during Dinner
Günter Silberer, Sascha Steinmann, Inga Blohm, Julia Vetter
Publikation: Bidrag til bog/antologi/rapport/proceeding › Bidrag til bog/antologi › Forskning › peer review