A Study on the Impact of TV-Advertising during Dinner

Günter Silberer, Sascha Steinmann, Inga Blohm, Julia Vetter

Publikation: Bidrag til bog/antologi/rapport/proceeding › Bidrag til bog/antologi › Forskning › peer review

Originalsprog	Engelsk
Titel	Advances in Advertising Research : Breaking New Ground in Theory and Practice
Redaktører	Shintaro Okazaki
Antal sider	14
Vol/bind	2
Udgivelsessted	Wiesbaden
Forlag	Springer Gabler
Publikationsdato	2011
Sider	437-450
Status	Udgivet - 2011

Citationsformater

@inbook{9b526a0072714480b41814e9ccd5fc4b,

title = "A Study on the Impact of TV-Advertising during Dinner",

author = "G{\"u}nter Silberer and Sascha Steinmann and Inga Blohm and Julia Vetter",

year = "2011",

language = "English",

volume = "2",

pages = "437--450",

editor = "Shintaro Okazaki",

booktitle = "Advances in Advertising Research",

publisher = "Springer Gabler",

}

A Study on the Impact of TV-Advertising during Dinner. / Silberer, Günter; Steinmann, Sascha; Blohm, Inga et al.
Advances in Advertising Research: Breaking New Ground in Theory and Practice. red. / Shintaro Okazaki. Bind 2 Wiesbaden: Springer Gabler, 2011. s. 437-450.

Publikation: Bidrag til bog/antologi/rapport/proceeding › Bidrag til bog/antologi › Forskning › peer review