A sensemaking perspective on retailer buying behaviour: Towards a new conceptual framework

Publikation: Bidrag til bog/antologi/rapport/proceedingKonferencebidrag i proceedingsForskning

Dokumenter

  • 0003009

    Forlagets udgivne version, 57 KB, PDF-dokument

  • The Department of Business Administration
  • MAPP - Centre for Research on Customer Relations in the Food Sector
This paper examines the shortcomings of the existing literature on retailer buying behaviour and discusses the potential contribution of studying retailer buying behaviour from a sensemaking perspective. A new conceptual framework for understanding retailer buying behaviour is outlined. It is argued that sensemaking related to retailer buying behaviour can be analysed at several, inter-related levels of analysis. The framework developed draws on discussions of sensemaking within strategic management and organisation science and discusses how concepts such as organisational identity, image, noticing, interpretation, action and attribution might be useful for understanding retailer buying behaviour. The paper concludes with a discussion of implications and areas for future research.
OriginalsprogEngelsk
TitelIkke angivet
ForlagEIASM
Udgivelsesår2000
StatusUdgivet - 2000
Begivenhed7th Workshop on Managerial and Organizational Cognition, Barcelona - Barcelona, Spanien
Varighed: 7 jun. 20009 jun. 2000

Konference

Konference7th Workshop on Managerial and Organizational Cognition, Barcelona
LandSpanien
ByBarcelona
Periode07/06/200009/06/2000

    Forskningsområder

  • MAPP, Sensemaking, Fødevarer, Købsadfærd

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